Concept. Craft. Complete.
Approach
We combine vision with execution — delivering faster, more cost-effective outcomes through disciplined planning, smart design, and seamless delivery. Our commitment to operational excellence ensures every project performs long after handover.
End-to-End Execution
At East Cement, we manage the full lifecycle of a project — from early concept and engineering through to execution, handover, and long-term performance. Through our integrated structure, we offer seamless coordination between technical design, construction execution, and logistics, enabling us to deliver faster, smarter, and more cost-effective outcomes.
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Our horizontal integration model — combining Elite Engineering, Hijaz Holding, and Bilad Asham — allows us to control quality, reduce complexity, and minimize risk across all phases of development. This unified approach ensures that every aspect of a project is aligned, efficient, and built to the highest standards.
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We also maintain strategic relationships across the value chain, giving us greater flexibility and control over materials, equipment, and specialized competencies. It’s this combination of in-house capability and precise coordination that allows East Cement to deliver at scale — with consistency, reliability, and measurable impact.
Putting People First
At East Cement, nothing matters more than the safety of our people. We are unwavering in our commitment to ensuring that every team member — on every site and in every role — returns home safely each day.
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To achieve this, we apply industry-leading Environmental, Safety, and Health (ESH) standards across all our operations. Developed and enforced by our in-house safety professionals, our ESH framework integrates global best practices with regional insight, setting a high bar for performance and accountability. Our goal is clear: zero incidents, zero compromises.
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But safety goes beyond physical protection. We are equally committed to mental well-being — creating an environment where care, respect, and psychological health are part of how we build every day. Because protecting our people means looking after the whole person, not just the job they do.
Safety by the Numbers
0.035 Lost-Time Incident Rate*
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0.195 Total Recordable Incident Rate*
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At East Cement, we believe every workplace injury and environmental incident is preventable. Our commitment to a zero-incident culture has allowed us to consistently outperform industry benchmarks in both lost-time and total recordable incident rates.
Our safety program is built on two decades of hands-on experience, rigorous training, advanced site protocols, and a deep culture of accountability. From executive leadership to field operations, safety is embedded into every task, every team, and every project we undertake.
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We align our practices with ISO 45001:2018 standards, implement real-time site monitoring, and conduct regular internal audits across all subsidiaries. Our systems are designed not only to protect — but to continuously improve.
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Many of our safety practices have not only shaped our own performance but have also helped raise the bar for responsible construction across the region.
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*Based on East Cement’s consolidated internal safety reporting across active project sites (2022–2024)
Our Commitment to Quality
At East Cement, quality isn’t a step — it’s a standard. We believe in doing things right the first time, every time, and that mindset is instilled across every level of our organization. Our teams are empowered and equipped with the tools, systems, and training needed to consistently deliver excellence.
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Our comprehensive quality management approach is built on clear customer alignment, cross-functional coordination, and continuous improvement. We integrate lessons learned, minimize risk, and uphold rigorous standards to ensure every outcome meets — and exceeds — expectations.
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Through a systems-driven model, we unify people, processes, and technology to create seamless transitions between project phases, strengthen execution, and foster meaningful collaboration with clients, partners, suppliers, and subcontractors. Because when quality is built into the foundation, trust is built into the result.
Ethical Conduct and Accountability
At East Cement, we believe that ethical conduct is not just a requirement, but a responsibility that underpins our long-term success and reputation. We are committed to conducting all business activities with transparency, impartiality, and professionalism — ensuring that every decision we make is aligned with the highest standards of integrity. This commitment applies across our operations, from procurement and contracting to stakeholder engagement and project delivery.
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We actively seek to collaborate with clients, suppliers, and partners who share our values and uphold the same level of ethical responsibility. Our internal policies are designed to foster a culture of accountability, and we provide regular training and oversight to ensure that these standards are consistently upheld throughout the organization.
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To support this commitment, we align our practices with internationally recognized frameworks, including ISO 37001(Anti-Bribery Management Systems), ISO 26000 (Guidance on Social Responsibility), and relevant national compliance standards. We also engage with industry associations and third-party oversight bodies to benchmark our performance, promote transparency, and contribute to the advancement of global best practices in ethical business conduct.​
In every market we operate, our goal is clear: to act responsibly, build trust, and set a standard of ethics that reinforces our credibility as a trusted partner and responsible corporate citizen.